Archive - The True Business of Sports

Chelsea, Clearlake, and the Lie We Tell Ourselves

The nasty truth that we choose to ignore

16 hrs ago • Michael Broughton

Sports Media Isn’t Broken. Over-Levered Media Is

Let’s get the obvious out of the way: cord cutting mattered. It was always going to.

Jan 11 • Michael Broughton

It's not Rocket Science

Jan 7 • Michael Broughton

Seeking Sporting Alpha

Finding value in a crowded room

Jan 4 • Michael Broughton

December 2025

Learning from The GOAT

Dec 24, 2025 • Michael Broughton

The Books, Thinkers & Pods That Keep Me (Mostly) Sane

Dec 21, 2025 • Michael Broughton

Midweek Musings

FIFA vs Bananas

Dec 17, 2025 • Michael Broughton

Sports Next Wave

Sport’s next consolidation wave won’t be clubs.

Dec 14, 2025 • Michael Broughton

Sport – The Future of Everything

Why the AI revolution points to the growth of Sports

Dec 7, 2025 • Michael Broughton

November 2025

Why Real Are Kings

Real Madrid’s $10 Billion Power Play

Nov 30, 2025 • Michael Broughton

“And So the Great Rebundling Begins…”

But what's really driving it?

Nov 23, 2025 • Michael Broughton

Apollo, Atlético & the Price of Ambition

What This Deal Really Says About the Future of Private Equity in Sport

Nov 16, 2025 • Michael Broughton

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